
Dana Ludwig · 2 September 2026
The European Commission has ramped up enforcement of the Digital Markets Act with fresh investigations into compliance by designated gatekeepers. Officials confirmed that Apple and Meta face scrutiny over app store rules and data practices respectively. These moves follow the initial designation of six major platforms last year and aim to ensure fair competition in digital markets across the EU.
Key Investigations Launched
Regulators opened proceedings against Apple concerning its App Store policies that may restrict developers from directing users to alternative payment systems. Similar concerns target Meta's ad personalization tools which could limit user choice. The Commission cited preliminary evidence suggesting potential breaches of DMA obligations on interoperability and data access. National authorities in Germany and France are assisting with evidence gathering while the process allows for responses from the companies involved. Analysts note that fines could reach up to 10 percent of global turnover if violations are confirmed after hearings scheduled for later this quarter.
Additional monitoring covers Amazon and Google on self-preferencing in search and marketplace rankings. The DMA requires gatekeepers to provide fair access to their platforms without favoring their own services. Early compliance reports submitted in recent months show mixed progress with some features adjusted but others still under review. Stakeholders including consumer groups have submitted complaints highlighting ongoing barriers for smaller rivals.
Future Compliance Outlook
Looking ahead the Commission plans to publish updated guidance on DMA implementation by early next year. This will clarify obligations around data portability and third-party access. Member states are preparing national enforcement frameworks to support EU-wide rules. Industry observers expect further designations as new platforms meet the user thresholds. The overall goal remains fostering innovation and protecting consumers from monopolistic practices in the digital sector without stifling technological advancement.
Enforcement timelines indicate that initial decisions on current cases could emerge within 12 months. Companies have begun internal audits to align operations with DMA standards. This phase marks a shift from designation to active oversight with potential for precedent-setting outcomes that influence global tech regulation.